Choosing the right shampoo to use on your baby is an important decision to make. Babies and small children are much more sensitive and are at greater risk to harm and irritation from chemically rich shampoos which often contain harmful ingredients like alcohol, phosphate, SLES, parabens, synthetic perfumes and dyes. Friendly Organic® Baby Shampoo contains only the finest organic and natural ingredients. We use oats which are rich in iron, zinc, magnesium and potassium which promotes hair growth. They are a natural cleanser that effectively and gently clears your child’s scalp of excess oil, dust and dirt. It also makes your baby’s hair soft and healthy while promoting better hair growth. Another of the key ingredients used is cleaners derived from olive oil. The fatty acid in olive oil coats the shaft of the hair and infuses its oils into hair follicles to help maintain moisture, making it shiner. It further helps in fighting flakiness, dryness, and it helps protect the scalp from developing dandruff. Our formula is ideal for your baby’s hair because it is very mild and gentle on the sensitive scalp of your little one.